Purchased Item(s)
This tutorial will demonstrate how to create customer segments based on the purchase of two specific items.
Segmenting Purchasers
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Click Segments in the main navigation.
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Then, click Add New Segment
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Name the segment and click Save.
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First, let's limit our segment so that it only finds customers who have opted-in to our master marketing list using the List Subscriptions & List Data, plus a filter for Subscribed to List:
- Next, we'll employ the Purchase Activity context along with a couple of filters for Purchased an item whose name and combine two filters in the group with the OR operator. Then, we'll set a timeframe context to isolate only customers who have purchased either of those items within the last year:
- Click Save Changes and the segment will take a few minutes to find those customers that match your filters.
Updated over 3 years ago