We gather the first name of a customer in two ways:
- The name is passed to us using the
first_nameparameter in a List.
- We capture a name from form inputs on your site.
In your Lists, you can pass us a customer's first name just as easily as you can pass us a customer's email address. We can gather the customer's first name via data you push to use via the API, when you update a List with customer data, or when a customer enters their first name into a field on your site.
To see how to do this via our API [click here].
To see how to do this via our List Update [click here].
Full-site tracking allows Rejoiner to see which field inputs are filled by your customers. Using this, you can tell us which inputs to track as the places where a customer may add their first name.
In your Account Settings, scroll to the Email Personalization tab and add the field's name attribute into the textbox and save your settings.
Updated almost 2 years ago