First Name Variable
We gather the first name of a customer in two ways:
- The name is passed to us using the
first_nameparameter in a List.
- We capture a name from form inputs on your site.
First Name Field
In your Lists, you can pass us a customer's first name just as easily as you can pass us a customer's email address. We can gather the customer's first name via data you push to use via the API, when you update a List with customer data, or when a customer enters their first name into a field on your site.
Sending Subscriber's First Name via API
To see how to do this via our API [click here].
Sending Subscriber's First Name via Manual Upload
To see how to do this via our List Update [click here].
Setting Subscriber's First Name via Field Input
Full-site tracking allows Rejoiner to see which field inputs are filled by your customers. Using this, you can tell us which inputs to track as the places where a customer may add their first name.
In your Account Settings, scroll to the Email Personalization tab and add the field's name attribute into the textbox and save your settings.
Updated over 2 years ago