Measure the net growth of your subscriber base over time.
The list growth report enables you to efficiently measure how fast your subscriber base is growing.
You may run list growth reports for a specific list, a combination of lists, or for your entire account using the filtering dropdown:
You can adjust the roll-up periods for the presentation of the data:
The bar graph on the report measures new contacts added per reporting timeframe by source.
The table below the chart measures new contact acquisition, churn reasons, and net growth of active contacts.
|New email addresses that joined the list during the reporting period.
|Subscribers who unsubscribed during the reporting period.
|Subscribers who complained during the reporting period.
|Subscribers who hard bounced during the reporting period.
|Subscribers who were manually deleted during the reporting period.
|Subscribers on your select list(s) who were not unsubscribed, complained, bounced, or deleted during the period.
The list growth report also provides a breakdown of acquisition sources if you're passing a value for the
source field with each new subscriber:
In order to track subscriber source, you'll need to pass a value for the
source field when new subscribers are added to your list. Here's an example of this in practice using the
'email': '[email protected]',
Download a CSV of your list growth report by clicking Download Report:
Updated about 3 years ago