Email reports enable you to extract performance data for individual pieces of email creative, whether they were used as part of a journey or a broadcast.
Link IDs enable you to measure how subscribers interact with specific elements of each creative. That data is then presented via the Link Tracking table.
Engagement metrics for the creative are presented in the Email Stats table as defined below:
The number of attempted sends after filtering suppressed customers out of your intended audience.
The number of sends that hard bounced.
The ratio of bounces to attempted sends.
The number of sends that were rejected by the receiving ISP.
The ratio of rejections to attempted sends.
The number of sends that were successfully delivered to recipients.
The ratio of successful deliveries to attempted sends.
The number of unique recipients who opened.
The rate of unique opens to delivered messages.
The total number of opens.
Opens per Recipient
Total opens divided by delivered emails.
The number of unique recipients who clicked.
The ratio of unique clicks to delivered messages.
The ratio of unique clicks to unique opens.
Clicks per Recipient
The ratio of total clicks to delivered emails.
Click Attributed Conversions
The number of recipients who purchased after clicking.
Click Attributed Revenue
The revenue generated from recipients who purchased after clicking.
Open Attributed Conversions
The number of recipients who purchased after opening.
Open Attributed Revenue
The revenue generated from recipients who purchased after opening.
The sum of open and click attributed conversions.
The sum of revenue generated by open and click attributed conversions.
The number of recipients who purchased after successful delivery, excluding those who opened or clicked.
The revenue generated by recipients who purchased after successful delivery, excluding those who opened or clicked.
The number of recipients who complained.
SPAM Complaint Rate
The ratio of complaints to delivered messages.
The number of recipients who unsubscribed.
The ratio of unsubscribes to delivered messages.
For conversion metrics (like open or click attributed conversions), the email report enables you to drill into each metric and see/export the customers behind the reporting data.
Click the metric and a panel with drill-down data will appear:
There are three CSV exports available in each email report:
- Engagement Metrics Table: Export the metrics table for the timeframe you've selected:
- Link Tracking Table: Export engagement data by Link ID/URL.
- Customer Drilldowns Export the customers behind the conversion metrics in the email report.
Updated 6 months ago