Email reports enable you to extract performance data for individual pieces of email creative, whether they were used as part of a journey or a broadcast.
Link IDs enable you to measure how subscribers interact with specific elements of each creative. That data is then presented via the Link Tracking table.
Engagement metrics for the creative are presented in the Email Stats table as defined below:
|Sent||The number of attempted sends after filtering suppressed customers out of your intended audience.|
|Bounced||The number of sends that hard bounced.|
|Bounce Rate||The ratio of bounces to attempted sends.|
|Rejected||The number of sends that were rejected by the receiving ISP.|
|Rejection Rate||The ratio of rejections to attempted sends.|
|Delivered||The number of sends that were successfully delivered to recipients.|
|Delivery Rate||The ratio of successful deliveries to attempted sends.|
|Unique Opens||The number of unique recipients who opened.|
|Open Rate||The rate of unique opens to delivered messages.|
|Total Opens||The total number of opens.|
|Opens per Recipient||Total opens divided by delivered emails.|
|Unique Clicks||The number of unique recipients who clicked.|
|Click-Through Rate||The ratio of unique clicks to delivered messages.|
|Click-to-Open Ratio||The ratio of unique clicks to unique opens.|
|Clicks per Recipient||The ratio of total clicks to delivered emails.|
|Click Attributed Conversions||The number of recipients who purchased after clicking.|
|Click Attributed Revenue||The revenue generated from recipients who purchased after clicking.|
|Open Attributed Conversions||The number of recipients who purchased after opening.|
|Open Attributed Revenue||The revenue generated from recipients who purchased after opening.|
|Attributed Conversions||The sum of open and click attributed conversions.|
|Attributed Revenue||The sum of revenue generated by open and click attributed conversions.|
|Contacted Conversions||The number of recipients who purchased after successful delivery, excluding those who opened or clicked.|
|Contacted Revenue||The revenue generated by recipients who purchased after successful delivery, excluding those who opened or clicked.|
|SPAM Complaints||The number of recipients who complained.|
|SPAM Complaint Rate||The ratio of complaints to delivered messages.|
|Unsubscribes||The number of recipients who unsubscribed.|
|Unsubscribe Rate||The ratio of unsubscribes to delivered messages.|
For conversion metrics (like open or click attributed conversions), the email report enables you to drill into each metric and see/export the customers behind the reporting data.
Click the metric and a panel with drill-down data will appear:
There are three CSV exports available in each email report:
- Engagement Metrics Table: Export the metrics table for the timeframe you've selected:
- Link Tracking Table: Export engagement data by Link ID/URL.
- Customer Drilldowns Export the customers behind the conversion metrics in the email report.
Updated almost 2 years ago