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eCommerce businesses should send a mix of promotional, transactional, and engagement-driven emails. These include welcome emails, product recommendations, seasonal promotions, abandoned cart reminders, order confirmations, and post-purchase follow-ups. Each type serves a specific purpose in the customer journey. Working with a professional email marketing Dubai team ensures these campaigns are strategically timed and creatively designed. They help personalize content based on customer behavior, preferences, and purchase history, improving open and conversion rates. This multi-touch email approach not only boosts sales but also strengthens customer loyalty and brand recognition. For eCommerce brands, maintaining consistent, valuable email communication is key to long-term growth and customer retention.