Set Up a SPF Record

In this tutorial, you'll learn how to configure a SPF record that allows Rejoiner to send email on behalf of your domain.

SPF records are not required for Rejoiner to send email, but are highly recommended as a means to increase email deliverability.

Configure SPF

Sender Policy Framework (SPF) record is a DNS record that identifies third-party mail servers that you have authorized to send email on behalf of your domain. In the eyes of a receiving email server (Gmail, Yahoo, Hotmail, etc.), a SPF record is a signal that you've given us permission to send an email using your domain in the email's From: address.

Since Rejoiner is sending remarketing emails on behalf of your domain, setting up a SPF record will tell email recipients that you've authorized us to do so. An increase in deliverability results is an increase in conversion for your remarketing campaigns.

SPF records should be added to your site's DNS as a TXT record. To authorize Rejoiner's mail servers to send email on your behalf, the record should look like:

v=spf1 ~all

You may already have an existing SPF record. If so, you should update the record to include Rejoiner:

It's important that you do not create multiple SPF records, but rather append your existing TXT record to include Rejoiner. Multiple SPF records are not recommended and will cause authorization problems.

After you've updated the record, you can verify that it is configured correctly inside of your Rejoiner account by heading to  Settings > Email Delivery > Test your SPF Record.

Not sure how to update your DNS records?  Send us an email or forward this article to your IT department.

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