How do I find the source data for ROI calculator inputs?
In this article, we’ll cover how to find the source data to input into our cart abandonment email ROI calculator.
Note: This article assumes you have a functioning Google Analytics eCommerce integration.
First, sign into your Google Analytics account. If you don’t have one, consider setting up Google Analytics eCommerce
according to these instructions.
Audience > Overview. Select Last Month from the dropdown and input the number you see under
Monthly Unique Visitors to Your Homepage in our calculator.
Behavior > Site Content > All Pages. Find your cart page URL in the list and input the number of
Unique Pageviews for
Monthly Unique Visitors to Your Cart Page in our calculator.
Conversions > Ecommerce > Overview. Find the number of
Transactions and input the value for
Monthly Completed Orders in our calculator.
Transactions, you’ll see
Average Order Value. Input that value for
Average Order Value in our calculator.
Calculate your ROI and profit!