How does your attribution model work?

We attribute conversions back to your Rejoiner campaign if all of the following are true:

1
A customer triggers a campaign by abandoning or purchasing
2
The customer received at least one email from your Rejoiner campaign
3
They open or click-through a campaign email
4
They complete your conversion goal within 30 days

We don't attribute a conversion to your Rejoiner campaign unless we have proof that it influenced the customer to complete the goal.

Resources

Goal tracking with the sendConversion endpoint

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