Set Up Frequency Capping

Frequency enables you to build suppression windows for different customer groups. In this tutorial, we'll learn why frequency capping is important and different use cases for when it becomes useful.

In This Article:

 

When to Use Frequency Capping

Abandons

Use case: You'd like to suppress emails for customers who abandon an order at checkout.

Frequency Cap: In this case, you'd set your suppression for Abandons.

Your selection depends on how long you want to suppress your cart abandonment campaigns from customers who abandon often. We suggest using 15 days after abandon.

Note: Frequency cap for Abandons only applies to the cart abandonment trigger. Meaning, a user may still receive a browse abandonment email if you have an active BROWSE triggered campaign.

 

Rejoins

Use case: You'd like to suppress emails for customers who have converted as a result of a Rejoiner campaign. In many cases, these customers were exposed to an offer.

Frequency cap: In this case, you'd set your cap for Rejoins.

If a customer completes an order as a result of receiving a Rejoiner campaign, then returns to your site within X days of converting and abandons again, the suppression window would apply and no emails would fire.

 

Existing Customers

Use case: You'd like to suppress emails for customers who have converted on their own; on their own simply means outside of a Rejoiner campaign.

Frequency cap: In this case, you'd set your suppression window for Existing Customers.

Let's use a 30-day suppression window for this example. If an existing customer returned to your site within 30 days of converting and abandoned again, the suppression window would apply and no emails would fire.

 

Frequency Cap Tour

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