How do I find the source data for ROI calculator inputs?
In this article, we’ll cover how to find the source data to input into our cart abandonment email ROI calculator.
Note: This article assumes you have a functioning Google Analytics eCommerce integration.
First, sign into your Google Analytics account. If you don’t have one, consider setting up Google Analytics eCommerce according to these instructions.
Navigate to Audience > Overview. Select Last Month from the dropdown and input the number you see under Users for Monthly Unique Visitors to Your Homepage in our calculator.
Next, click Behavior > Site Content > All Pages. Find your cart page URL in the list and input the number of Unique Pageviews for Monthly Unique Visitors to Your Cart Page in our calculator.
Next, click Conversions > Ecommerce > Overview. Find the number of Transactions and input the value for Monthly Completed Orders in our calculator.
Next to Transactions, you’ll see Average Order Value. Input that value for Average Order Value in our calculator.
Calculate your ROI and profit!